Team Enoch
Fort Worth-Dallas, Austin, & Houston TX
Team Enoch delivers top-notch electrical, plumbing, roofing, and HVAC services to residential and commercial clients. They pride ourselves on exceptional craftsmanship, outstanding customer service, and competitive pricing that won’t break the bank.
Advertising
Team Enoch offered significant savings on HVAC equipment during its fall “At-Cost” promotion, providing incredible value to customers. However, limited marketing efforts left many consumers unaware of these exceptional deals. Recognizing this opportunity, Yellow Bug implemented a new campaign strategy, establishing key practices such as creating a dedicated landing page to track and direct traffic, leveraging regular email and social media communications, and launching a targeted digital display campaign.
Special Event
In an effort to give back to the community, Team Enoch hosted their first Rescue Scramble. This event was held in appreciation for the service of police and rescue workers. While the golf scramble was central, there were family-friendly activities, food trucks, and giveaways open to the public. YellowBug was behind the logo, campaign, and was on site coordinating the day-of.
Social Media
YellowBug Creative provided comprehensive social media management for Team Enoch, creating targeted content, running ad campaigns, and monitoring performance to increase brand awareness, engagement, and conversions.
Weekly emails were designed to engage customers and drive conversions. Emails rotated between informational content, seasonal promotions, and company news, with clear calls to action throughout. Our strategy focused on improving open rates and encouraging service bookings, all while maintaining consistent brand messaging.
Video
Yellowbug filmed a short video with Team Enoch to show customers how to take the photos needed for a free quote. This step-by-step tutorial makes it easy to provide an accurate estimate.
Website Design
This project was especially unique due to a tight timeline and rapid turnaround. Initially starting with a single-page design, we quickly expanded the project into a full, dynamic site to showcase their services. Our agile approach allowed us to scale the site seamlessly, delivering a clean, user-friendly experience that grows with their business needs.
Search Engine Management
Optimizing Team Enoch's website for search engines to improve visibility and drive organic traffic was central to this project. Our efforts included keyword research, on-page optimization, local SEO, Google local service ad management, planning and deploying Google display campaigns, and tracking and analyzing user behavior.
Marketing Materials
Team Enoch's business provided services in residential and commercial properties. They needed physical marketing materials to provide clients including service reminder magnets, door hangers for roofing inspections, as well as a booklet for partners.