Lizzy Bug's Bakery
Topeka, Kansas
Lizzy Bug’s Bakery is a high-end confectionary that solely produces custom work for clients. This business is unique in its offerings: elaborate wedding and event cakes, as well as whimsical cakes and treats.
Brand
This brand needed to appeal to two very different audiences. The assets were developed to be able to be tweaked for both fancy and fun settings. Heavy replication was avoided, to channel Lizzy Bug’s Bakery’s dedication to creating unique cakery art for every single client.
Iconography
The new brand and accompanying iconography would help Lizzy Bug’s reach the next phase of its company growth, as nearly all existing business was taking place via direct referrals.