Brickyard Fireworks
Topeka, Kansas
In 2023 new ownership took over operations of Brickyard Fireworks, located north of Topeka. After a moderate season, new signage and marketing was needed to attract visitation and business to the location for the 2024 season.
Campus Activation
Brickyard Fireworks approached us with the need for bold, eye-catching signage for their Fourth of July fireworks business. The challenge was finding ways to bring attention and visitation to a campus that's off the beaten path. We identified the key wayfinding locations that would attract viewers from the highway and guide them towards the Brickyard Fireworks campus.
Signage
In order to stay within the project budget we used a combination of yard signs and banners. These were designed to be used temporarily during the selling season in Kansas, though we ensured the quality would allow the client to use for multiple years. The signage was designed to guide customers to the location while reinforcing the brand with bright, consistent visuals.