Texas 9 Golf
Fort Worth, Texas
Texas 9 is an executive 9-hole par 28 golf course and driving range complete with a putting and chipping practice area, private lessons, a boutique fitness center, and corporate event space.
Brand | Key Messaging | Website | Signage | Consulting
Brand
As a top-rated public course in DFW, the campus of Texas 9 has been open for over 25 years. It is located next to its sister course, the full 18-hole Waterchase Golf Course. Over the years, the Texas 9 course held a few different names, as it was managed by different operators. In the summer of 2023, the new operator decided to rebrand the course to help in drawing new visitors to the course, while shedding some of the negative feedback from the prior establishment. The current Texas 9 brand embraces the fun atmosphere of the campus that caters to both experienced and new golfers, and upholds the new standards of quality and service.
Key Messaging
Clear and compelling key messaging was developed to communicate Texas 9's services and elevate their brand identity. This messaging focused on highlighting the course’s exceptional facilities, welcoming atmosphere, and commitment to providing an unforgettable golfing experience for players of all levels.
Website
The new website needed to be optimized for both mobile and desktop, and integrate with an existing Point-of-Sale provider. Besides focusing on the quality of the Texas 9 course, the website also needed to highlight the robust amenities of Texas 9: Golf Lessons, Wellness Center, Physical Training, Yoga Instruction, and Event Rentals.
signage
Built and designed together, Texas 9 and its sister course, Waterchase Golf Course, share a property line and driving range. This can make it confusing for golfers to know which campus they are golfing on, as each course winds through scenic vistas and a residential neighborhood. Complicating things further, the Texas 9 campus serves as the hub for multiple businesses. Yellow Bug developed locational and wayfinding signage, and through the process identified future service locations and compliance challenges.
Consulting
We provided strategic consulting services, focusing on operational efficiency and customer experience enhancement. Our tailored recommendations were crafted in view of implement best practices.