Advanced Specialty Anesthesia
Lawrence, Kansas
Advanced Specialty Anesthesia (ASA Sleep) specializes in the provision of mobile anesthesia services tailored for dental practices operating out of offices.
Brand Identity
Our unique perspective pulled together the pieces already in place to create the perfect brand identity. Advanced Specialty Anesthesia is known by their partners and clients as "ASA" and they already owned the website asasleep.com, so we recommended their brand embrace ASA Sleep as their name. “Sleep” carries a more positive and reassuring connotation than “anesthesia,” reinforcing a sense of trust and calm—essential qualities for their brand presence.
Logo
ASA Sleep came to us with a vision for their new logo, featuring laryngoscopes, an essential tool that anesthesiologists use in their practice. We brought that vision to life in their secondary logo and developed a wordmark as their primary logo.
Special Event
What happened at the ASA Vegas-themed celebration stayed at the ASA Vegas-themed celebration. To build excitement for this night of dancing, big hair, and an open bar, YellowBug designed a mailed invitation—complete with a magnet for easy fridge display. The ASA Sleep logo seamlessly integrates with the design of the invitation. And after the event? Guests are left with a fun, keepsake-worthy fridge magnet that keeps ASA Sleep top of mind!
Growth Opportunities
YellowBug refreshed the marketing materials to align with the new brand identity and developed a comprehensive partner booklet designed to attract new business from local dentists. We also created a Spanish version of these materials to ensure inclusivity and reach a broader audience.